- To achieve for our shareholders strong returns and growth, tempered always by a prudent approach. Ace is here for the long term.
- To use available funds to invest across a range of provincial towns and cities whilst continuously monitoring other opportunities. This geographical diversity reduces risk and opens up opportunities for growth.
- To remain open-minded about the kinds of buildings which will prove successful for us. Less overtly glamorous buildings have proved to yield strong financial returns.
- To seek low-risk tenants – local authorities, government departments and blue-chip.
- To enhance value in a systematic way by considering planning options to improve the future prospects for each property not only to maximize our own yield and profits on disposal but also for the benefit of the locale.
